Digital signage is now considered a highly popular tool in the field of business promotion. You have surely walked into large retail chains, such as supermarkets, or well-known fashion stores, and seen them using innovative LED screens throughout the store. The professional term for this is retail digital signage (read more about AI music for stores).

Digital signage gives businesses advanced tools to reach audiences more intelligently, create innovative shopping experiences, promote products and services, and overall – help the business grow. In this article we have gathered 6 reasons that will prove to you beyond any doubt just how much digital signage can propel your business toward success.

1. Captures customers’ attention


    One of the biggest challenges any business faces is capturing the customer’s attention, and digital signage is a sure way to achieve that. We are talking about a smart television screen that displays stunning colors, exceptional sharpness, beautiful graphics combined with animated motion and even short video clips – all of which create a visual experience that is impossible to ignore.


    The truth is that the effectiveness of digital signage is not only inside the business but actually begins outside, at the entrance to the storefront. Imagine your customers walking around a mall or a BIG complex, or even just down the street. Suddenly they notice the eye-catching digital signage at the entrance to your store. Compared to all the other banal, outdated printed signs of the surrounding business owners, your digital signage immediately catches the eye. It conveys a “wow” feeling, sparks curiosity and draws customers into your store. 

    2. Increases the customer’s purchase volume

      One of the well-known methods of increasing the chance that a customer will buy more is to place eye-catching “temptations” near the checkout counters. For example, placing gum and snacks next to supermarket registers, or socks and umbrellas near the registers in a clothing store, and so on. This trick is designed to generate impulse purchases from a customer who, moments before paying at the register, thinks to themselves, hmm… I’m actually missing a pair of socks. You get the idea.

      That same brilliant method can be applied quite easily through digital signage if you place it at a strategic point near the register. Digital signage takes up far less space than stacks of products, looks aesthetic, and stands out thanks to its size and color. What’s more, you can display on it not just one, two or three products, but dozens of products one after another. You can have it show a smart marketing message that gives the customer the urge to buy a product at the very last moment. Something like “Hey, how about socks to match those new shoes you bought?” Or “Feel like something tasty to sweeten your day?” Or “Forgot your umbrella again and it’s raining outside?” and so on. 

      3. Updates, updates, updates!

      Consumers always want to feel they are “in the loop,” that they are not missing any promotion and are always up to date on all the new products. This is known as the FOMO effect, or fear of missing out. Fortunately, digital signage comes to the rescue and serves as a vital tool for providing customers with real-time updates on everything new and everything not to be missed.

      You know those outdated voice announcements you sometimes hear in pharmacy chains or supermarkets, like “Dear customers, special offer at the cheese deli, 1+1 on all French cheeses.” Well, that was suited to maybe ten years ago. Advanced businesses today deliver information to customers in a much more engaging and innovative way through digital signage. The information displayed on digital signage is entirely under your control.

      You can show how many products are left in stock if it’s a limited edition. How many hours, minutes, and even seconds remain until the hottest promotion of the day ends. You can display value-added information that isn’t directly related to the business, which will keep people glued to the screen for a few more seconds – news updates, weather updates, traffic updates, even sports updates (if you own a sports goods store, that’s a perfect fit).

      Digital signage also allows you to sync promotions or push specific products according to the mood of the moment or what is happening outside. Rainy day outside? Promote winter-related products. Sun came out? Promote summer products. If your brand has social channels like Instagram, Facebook, or positive Google reviews, you can display those too on digital signage in the store – all of which help you grow your following. 

      4. Boosts customer engagement


      What makes digital signage so advanced is the smart use of technological features. Things that simply could not be done until now with “regular” signage.

      The classic example is digital signage that displays a QR code that can be scanned remotely with a mobile phone, exposing customers to all sorts of promotions, perks and gifts the business owner wants to provide. Imagine a customer strolling around the store looking for new shoes, and noticing digital signage announcing – scan the code and get a discount on the new women’s winter boot collection. Instantly, the promotion she has been waiting for her whole life pops up on her iPhone screen – 20% off the red boots she has been dreaming about.

      Another example of digital signage that increases customer interaction is the use of a smart touchscreen. It transforms the people in your business from passive customers into active ones. They are no longer wandering bored through the store searching with their eyes, but are touching the screen and looking for products with their hands, just like playing on a phone or tablet. In today’s world, where people are used to and prefer browsing the internet and searching for products on all kinds of sites, you create a different and fun experience for them, right inside your physical store. It is not only innovative and intriguing, it also sells better.

      5. A personalized shopping experience that strengthens the bond with the brand

      If you ask any marketing manager what the surest way to boost sales today is, they will tell you – personalized customer journeys. In a competitive reality where your customers are bombarded from every direction with countless ads and marketing messages, it is more essential than ever to create personal tailoring of the message to the customer.


      Wait, how do you do that with digital signage? Quite easily. If we return to the example of digital signage combined with touch, and implement it in a car dealership for instance, you can create an experiential journey for the customer in which they design and tailor their dream car. By tapping the screen and selecting preferences such as the vehicle model, exterior design and color, trim level, and interior accessories, within minutes the customer receives the car best suited to them, including attractive upsell offers.


      Want another advanced example? Digital signage combined with a motion camera and facial recognition, inside a fashion store. The customer stands in front of it and within seconds is displayed on the screen via video, wearing a fashionable hat or a coat from the new collection you launched yesterday. The beautiful part is that the garments can be swapped out while she is standing in front of the screen. With such a crazy experience, you can be sure that customer will not only return to the store, she will also tell all her friends about you.

      6. Another advantage – reducing expenses

      In addition to increasing sales and building strong long-term customer relationships, digital signage is also more cost-effective than traditional signage. Think about how, until today, every time you changed the advertisements inside the store, you had to print an entire series of signs and hang them throughout the store. For the next promotion, you had to take the signs down and hang new ones in their place, and so on. Isn’t it a shame to waste all that work and money?

      Digital signage for stores is a feature that requires a one-time expense and a one-time installation, and that’s it. From the moment you have placed it at strategic points, you can change the content displayed on it at any moment, all through a content management system on your computer or mobile phone. You can update the signage content once a week, once a day, or even ten times a day. That’s what we call a smart solution.

      Want to increase sales with digital signage? Discover the digital signage screens and systems by GoMixApp.

      To sum up, these are just 6 reasons that clearly demonstrate how digital signage can grow your business’s profits, and trust us, there are many more reasons. Digital signage is the hottest revolution in the world of business promotion – an innovation that you, as a business owner, do not want to miss!