How Smart Digital Signage Boosts Employee Performance and Engagement

Want to know how to boost employee engagement in your organization? Meet the new technological tool for the office – digital signage for employees. Smart signage that positively impacts social connections in the workplace and drives stronger business results.

In today’s competitive business market, employee performance and engagement are two decisive factors in the success of any organization. Countless studies have been conducted on the subject, both in Israel and abroad, all concluding that high employee engagement contributes to the organization in many ways – it drives productivity gains, reduces employee turnover, increases attendance, improves output quality, and encourages employees to bring forward creative ideas for improvement on their own.

Today, by using advanced technological tools, you too can boost employee performance and engagement, make your company’s employees more productive, and create a positive workplace culture. One of the innovative tools worth getting to know – and by the time you finish reading this article, you’ll certainly want to integrate it into your workplace – is digital signage for employees.

An Ideal and Convenient Wayfinding Solution for Large Organizations

Large organizations with dozens, hundreds, and sometimes thousands of employees typically span an entire floor, several floors, and sometimes an entire building. The result, unfortunately, is that it’s very easy to get lost there. This is especially true for new employees who recently joined and, naturally, are not yet familiar with all the departments, divisions, meeting rooms, and may not even know where the kitchenette and restrooms are located.

Imagine how easy it would be to navigate a massive office space using a smart and simple solution – digital signage. A smart screen placed at a central and highly visible point in the office, near the elevator or at the reception desk area, displaying a detailed map of the entire office. Such a screen can also incorporate touch capability, and even a sophisticated 3D map, allowing you to navigate and zoom in and out with your fingertips, including a search option on the screen via a virtual keyboard. Can you see how much time this would save an employee who urgently needs to find the office of Shmuel the Head of Development, or the room of Rivka from HR? A lot of time.

And what if an alarm suddenly catches you in the middle of a workday? In a country like ours, it’s important that the location of the safe room or shelter appears clearly on digital signage in order to help everyone stay safe, so they can reach the protected space in minimum time without unnecessary delays.

Improving Organizational Communication and an Efficient Tool for Announcements

One of the foundations of success in any organization is communication. Digital signage for employees is, without a doubt, a significant game changer on the communication front – and you’ll understand why right away. Until now, as company managers or HR, when you wanted to deliver an important message to the entire company, what did you do? That’s right, you sent an email to all office employees.
Only then you discovered that not all employees read it. For some, it got lost in their inbox among dozens of other emails; some simply didn’t have time to get to it due to workload; some read it and forgot, and other excuses.

Smart digital signage in the office solves this. It allows you to display important messages in a way that grabs attention, so no one will miss them. On the screen, you can display a large text message – but not only text, you can also attach an image and even a video clip to grab attention. This way you ensure that no employee misses important office updates – whether it’s a large team meeting, a board members’ visit, happy hour, a holiday toast, and of course the constant reminder to put dirty dishes in the dishwasher before heading home.

Surveys and Questionnaires That Provide Valuable Insights for Employers

Digital signage is a useful and essential tool for gaining valuable information and insights from your employees. Today’s progressive generation of employees isn’t interested in feeling like a small cog in the system – they want to be active, take initiative, make an impact, and feel part of something truly meaningful. How do you let employees feel that they’re contributing to improving the company’s efficiency? Simple: through digital signage, present them with questionnaires or surveys, and let them respond easily by scanning a QR code with their mobile phone.

There are many surveys and questionnaires you can display on digital signage – an employee satisfaction survey about the workplace, feedback on training sessions and professional courses. You can ask employees which destination they would prefer for this year’s company trip, or even consult with them on which gift they’d like to receive for the holiday from a list of options. In this way, managers receive feedback and valuable, comprehensive, and authentic information about employees while involving them in internal organizational decisions.  

Reignite the Sense of Community Within the Company

Another interesting fact related to organizational culture – companies that operate with a community-driven approach are simply more enjoyable places to work. What do we mean? Thinking within the organization in a more human way, giving employees space to share their wishes, needs, dreams, and personal lives. And what easier and friendlier way is there to share experiences than on a smart screen that all colleagues at work can see.

The classic example is announcements and reminders about employee birthdays and joyful events. Imagine that in the morning, when you arrive at work, you’re greeted on the big screen with a message: “Happy birthday to our Anat, celebrating today (we won’t reveal her age)!” and another day: “Warm congratulations to Yotam, VP of Marketing, on the birth of his third daughter yesterday.”

Did your team return from a company weekend retreat at a hotel up north? This is exactly the moment to display on digital signage an album of selected photos and unforgettable video clips from the trip. Yes, including the moment Esther refused to enter the freezing waters of the hexagonal pool, and Sergei who revealed extraordinary singing talent at the karaoke party in the evening.

Celebrating and Rewarding Successes Is a Sure Way to Generate Motivation

In a successful and growing company, it’s important to celebrate successes, both personal and collective. The very act of acknowledging successes and celebrating them publicly shows employees that their investment and effort are appreciated, strengthens employees’ connection to the organization, and encourages them to continually improve and grow.

Completed a funding round? Closed a major deal? Launched a new product? Published a flattering profile of the CEO in a professional magazine? All of these and more can be announced and shared via digital signage in the office. Did you exhibit a booth at a large and important conference abroad this month? Why not display a video clip from the conference that will instill a great sense of pride in all members of the organization.

The recognition celebration continues on a personal level too, through digital signage. Use the signage to regularly showcase the employee of the month, and the outstanding employee of the year. Share their photo, name, professional role, how long they’ve worked at the company, the achievements that led to them being chosen as an outstanding employee, and you can also share a personal video clip in which they thank everyone and say a few warm words. It will make a big difference.

Content with Added Value, Cognitive Development, and Fun for Everyone

In addition to all the professional features we wrote about that definitely contribute to improving employee engagement, digital signage can serve as an excellent tool for delivering value-added experiences – or in other words, to have fun. After all, this is a smart TV screen that can display almost anything, so why not take advantage of it?

On the screen you can display any interesting content you want – for example news updates from Israel and around the world, stock market updates, weather, road traffic conditions, vacation and holiday dates, and more. You can also display interesting headlines from various websites related to your company’s industry.

A wonderful way to maximize digital signage is to lift employees’ spirits each morning with positive motivational quotes. Familiar with sayings like “If you can dream it – it’s possible” or “You can’t climb the ladder of success with your hands in your pockets”? You can program the signage to display a different message each morning, accompanied by a beautiful image and even pleasant background music.  

Another advanced method used by many companies, especially technology companies, is projecting thinking games and logic puzzles on digital signage as part of the team’s cognitive development process. By engaging employees’ mental gears, you can improve their creative thinking ability. Such activity helps employees solve workplace challenges creatively and improves business development processes.
Of course, all the enjoyable examples we’ve presented lighten up the busy work routine, deliver positive experiences, and free up a few minutes of fun and leisure.

So as you’ve understood, digital signage for employees will catapult your company into the next generation of leading organizations.

Want to improve organizational communication? Discover the digital signage screens and systems from GoMixApp.