(function () {
try {
// AQ-r2 (2026-06-09): respect the explicit-denial sentinel
// written by cookie-consent-harden.js writeATR() on any
// marketing-axis denial (payload.marketing === false; cycle-3 F1).
// Without this gate, the next page navigation re-creates
// gmx_first_touch from the current URL+referrer+utm_*+click_ids,
// silently undoing the reject-all deletion (sweep finding #1).
// The sentinel is cleared the moment the visitor grants
// marketing in the banner (analytics-only grant does NOT
// clear), restoring the writer path on the very next
// page load. Page-cache-safe: the sentinel is a
// browser-resident cookie checked in the inline script, so
// varnish/breeze-served HTML still hits this gate.
if (/(?:^|;\s*)gmx_consent_denied=1(?:;|$)/.test(document.cookie || '')) return;
var CLICK_IDS = ['gclid','fbclid','msclkid','ttclid','wbraid','gbraid','li_fat_id'];
var qs = new URLSearchParams(window.location.search);
var urlClickIdKey = null;
for (var i = 0; i < CLICK_IDS.length; i++) {
if (qs.get(CLICK_IDS[i])) { urlClickIdKey = CLICK_IDS[i]; break; }
}// Parse existing cookie.
var existing = null;
var match = document.cookie.match(/(?:^|;\s*)gmx_first_touch=([^;]+)/);
if (match) {
try { existing = JSON.parse(decodeURIComponent(match[1])); } catch (e) { existing = null; }
}// GWP-273 — referrer-enrichment branch.
// Keep existing unless either (a) URL carries a new click id
// the stored payload lacks (paid click is a higher-value
// signal and upgrades direct/organic), OR (b) the stored
// payload has empty referrer AND the current document.referrer
// is non-empty + external (Safari/ITP/policy-quirk catch:
// first-hit may have missed the referrer; later same-session
// page-loads can recover it).
var existingHasRef = !!(existing && existing.referrer && existing.referrer !== '');
var docRef = document.referrer || '';
var refHost = '';
if (docRef) {
try {
refHost = new URL(docRef).hostname.replace(/^www\./, '').toLowerCase();
} catch (e) { refHost = ''; }
}
var ownHost = (location.host || '').replace(/^www\./, '').toLowerCase();
var currentExternalRef = !!(refHost && refHost !== ownHost);
var canEnrichRef = !!existing && !existingHasRef && currentExternalRef;if (existing) {
if (!urlClickIdKey && !canEnrichRef) return;
if (urlClickIdKey && existing[urlClickIdKey] && !canEnrichRef) return;
}var utm_keys = [
'utm_source','utm_medium','utm_campaign','utm_content','utm_term',
'utm_adgroup','utm_matchtype','utm_network','utm_device','utm_placement'
];
// GWP-273 — merge-preserving base. When enriching an existing
// payload, retain its landing_url + ts + prior click ids /
// utms; only overlay referrer (and any click id appended below
// via the forEach). Branches with/without urlClickIdKey were
// collapsed — both produced the identical Object.assign — the
// click id is added uniformly later.
//
// GWP-273 design choice: "latest external referrer wins" —
// accepted edge case where a user opens a new external tab
// post-empty-first-touch and returns; low-volume, simple, no
// sentinel flag needed.
var data;
if (existing && canEnrichRef) {
data = Object.assign({}, existing, { referrer: docRef });
} else {
data = { landing_url: window.location.href, referrer: docRef, ts: Date.now() };
}
utm_keys.concat(CLICK_IDS).forEach(function (k) {
var v = qs.get(k);
if (v) data[k] = v;
});
// GWP-208 — carry Meta's first-party click-linker cookies (_fbc
// = fb.1.<ts>.<fbclid>, _fbp) into the captured payload so they
// ride the persistent gmx_first_touch cookie cross-page (LP X →
// LP Y) the same way the URL click-ids do. The CF7 hidden-field
// populator copies the whole payload verbatim, so fbc/fbp reach
// the lead even when the form lives on a page without ?fbclid.
var fbcMatch = document.cookie.match(/(?:^|;\s*)_fbc=([^;]+)/);
if (fbcMatch && fbcMatch[1]) data.fbc = decodeURIComponent(fbcMatch[1]);
var fbpMatch = document.cookie.match(/(?:^|;\s*)_fbp=([^;]+)/);
if (fbpMatch && fbpMatch[1]) data.fbp = decodeURIComponent(fbpMatch[1]);
var encoded = encodeURIComponent(JSON.stringify(data));
if (encoded.length > 3800) return;
var expires = new Date(Date.now() + 90 * 864e5).toUTCString(); // GWP-143 C1: match Google Ads 90-day attribution window
var secure = window.location.protocol === 'https:' ? '; Secure' : '';
document.cookie = 'gmx_first_touch=' + encoded + '; Path=/; Expires=' + expires + '; SameSite=Lax' + secure;
} catch (e) {}
})();
/* Meta Pixel base — inline in wp_head so Breeze Delay-All-JS does not defer it; fbevents.js is async-injected (optimizer-invisible). */
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script',
'https://connect.facebook.net/en_US/fbevents.js');/* Symmetric with server GMX_Consent: revoke BEFORE init; cookies/sends held until grant. */
fbq('consent', 'revoke');
fbq('init', '1857131551802431');
fbq('track', 'PageView'); /* queued; flushed to Meta only after consent grant *//* Grant bridge — reads the SAME ATR marketing signal as GMX_Consent.applyConsent(). */
(function () {
function read(name){var m=document.cookie.match('(?:^|; )'+name.replace(/([.*+?^${}()|[\]\\])/g,'\\$1')+'=([^;]*)');return m?decodeURIComponent(m[1]):'';}
function marketingGranted(){
try {
var given = read('atr_cookie_notice_consent_given');
if (!given) return false; // undecided -> stay revoked
var c = JSON.parse(read('atr_cookie_notice_consent') || '{}');
return !!(c.marketing || c.ad_storage === 'granted');
} catch (e) { return false; } // NO-SILENT-OK: parse/read failure degrades gracefully to revoked (consent stays held; no marketing send) — not an error to report.
}
function apply(){ if (marketingGranted()) fbq('consent', 'grant'); }
apply();
document.addEventListener('click', function(ev){
if (ev.target && ev.target.closest && ev.target.closest('[class*="atr-cookie"], #atr-cookie-notice')) setTimeout(apply, 50);
}, true);
window.addEventListener('storage', apply);
})();
var breeze_prefetch = {"local_url":"https://gomixapp.com","ignore_remote_prefetch":"1","ignore_list":["/cart/","/checkout/","/my-account/","https://gomixapp.co.il/(.)/u05d4u05d8u05d5u05e4u05e1-u05e0u05e9u05dcu05d7-u05d1u05d4u05e6u05dcu05d7u05d4/","wp-admin","wp-login.php"]};
//# sourceURL=breeze-prefetch-js-extra
Choosing an LED screen doesn’t have to be complicated. In this article, we’ll explain in simple and clear terms what “pitch” is and how to select the right screen for your needs – whether you’re looking for an indoor display solution or a durable outdoor screen (IP65). We’ll also review the differences between LED screens and LCD screens, and present reliable case examples for various uses, such as a digital notice board in an office, outdoor advertising on a pole in a public square, and signage and wayfinding in a public venue.
What is “Pitch” – Simply and Clearly Explained
Key Takeaways
Pitch (Pixel Pitch) determines display sharpness: smaller pitch = sharper image up close
Outdoor screens require IP65 durability and brightness of 5,000 Nits or higher
Recommended minimum size: 0.5 sqm for indoor, 2 sqm for outdoor
Key difference between LED and LCD: brightness, durability, and viewing angles
Refresh rate, power consumption, and installation options must also be considered
“Pitch” is the spacing between the tiny dots that make up the image on a screen. Imagine it as the distance between particles of light:
Small pitch: ensures a sharp and detailed display – even when viewers are close.
Large pitch: provides a display suitable for distance viewing, although less detailed up close, helping to reduce production and installation costs.
The Difference Between Indoor and Outdoor Screens
IP65 is a durability standard that ensures the screen can withstand harsh environmental conditions:
Zero dust ingress: the screen is fully protected from dust.
Water resistance: the screen is resistant to water spray from any angle.
Indoor screens operate in controlled environments, and therefore do not need such durability. In contrast, outdoor screens must meet IP65 standards to ensure proper operation in areas exposed to rain, dust, and changing weather conditions.
Comparison Table – What’s Recommended for Each Pitch Type
Outdoor screens – large advertisements, outdoor displays (with IP65)
4-5 meters up to 10-12 meters
approx. 2 sqm
4
*The values are guidelines and may vary depending on your needs and the content you display.
How to Tailor Your Choice to Your Needs
1. Indoor Use – For a Sharp Display in a Controlled Environment
Viewing distance: when viewers are between 1.8-2 meters away, it’s important that the display be detailed.
Recommendation: choose screens with a small pitch (1.8 to 2.5) and a minimum size of 0.5-1 sqm.
Example: a digital notice board in an office showing announcements, schedules, and promotions – readability and sharpness are key.
2. Outdoor Use – Durability and Performance in Outdoor Conditions
Environment: outdoor screens must withstand rain, dust, and direct sunlight.
Recommendation: choose screens with a large pitch (3 to 4) and verify they meet the IP65 standard.
Minimum size: at least 2 sqm is recommended to ensure spatial visibility and high-quality display under varying lighting conditions.
Example: outdoor advertising mounted on a pole in a central square – the image must be clear even for viewers from a distance.
3. Budget Management and Application Fit
Small pitch: provides a sharp and detailed display, but comes with higher production and installation costs.
Large pitch: enables cost savings and is suitable when viewing distance is large – even if details are less precise up close.
Example: signage and wayfinding in a public venue, such as bus stations or shopping centers – the information must remain readable under all environmental conditions.
Additional Parameters for Choosing an LED Screen
In addition to screen size and pitch, several other factors must be considered:
Brightness (Nits):
Outdoor: for outdoor screens, ensure high brightness (5,000-7,000 nits or more) to handle direct sunlight.
Indoor: in indoor environments, values of 1,000-2,000 nits will suffice depending on lighting.
Refresh rate:
A high refresh rate ensures smooth display – essential for video presentations and dynamic content.
Installation options:
Examine the installation options – wall-mounted, ceiling-suspended, or placed on an outdoor structure – while accounting for the screen’s weight and size.
For example, for screens placed on a pole for outdoor advertising in a square, it’s important to ensure that the infrastructure supports the screen.
Power consumption and energy efficiency:
For large screens or extended use, choose screens with high energy efficiency to reduce operating costs.
Maintenance and warranty:
Review the warranty period and maintenance options – especially for outdoor screens exposed to harsh environmental conditions.
Case Examples – Relevant Scenarios for Choosing an LED Screen
1. Digital Notice Board in the Office
In modern offices, digital notice boards are used to display information for visitors and employees – such as schedules, announcements, and internal promotions. Recommendation: choose a screen with a pitch between 1.8 and 2.5 and a minimum size of approximately 0.8 sqm, to ensure high readability in a controlled environment.
2. Outdoor Advertising in a Central Square
For outdoor advertising in a public square, where the screen is mounted on a pole or external structure, environmental conditions must be considered – rain, dust, and direct sunlight. Recommendation: choose a screen with a pitch between 3 and 4, meeting the IP65 standard, with a minimum size of approximately 2 sqm, to ensure high visibility even for viewers from a distance.
3. Signage and Wayfinding in a Public Venue
At bus stations, shopping centers, or event entrance areas, it’s important that the screen be readable from any distance and serve as clear wayfinding. Recommendation: choose an LED screen with a pitch between 3 and 4, meeting the IP65 standard, with a minimum size of approximately 2 sqm, to ensure reliable display in challenging outdoor conditions.
4. Promotional Signage Above a Store Entrance
For promotional messaging above a store entrance, it’s important to create an immediate impression and present the brand or promotions clearly to passersby. Recommendation: choose a screen with a medium pitch (2.5 to 3) and a minimum size of approximately 1 sqm, so the content remains readable even in partial outdoor environments.
Custom Tailoring and Tips for Projects
When selecting your screen, we recommend:
Measure the space: check the size of the location where the screen will be placed, the average distance from viewers, lighting direction, and the installation environment.
Match the content: consider the type of content (text, video, graphics) and adjust the pitch, brightness, and refresh rate so the display is optimal.
Choose flexible solutions: ensure the screen is compatible with available installation options – whether on a wall, pole, or suspended from the ceiling.
Consult experts: don’t hesitate to seek professional advice from the supplier or a domain expert, to ensure the solution you choose meets all requirements and needs.
Questions and Answers (FAQ)
What is Pixel Pitch and how does it affect image quality?
Pixel Pitch is the distance between the centers of pixels on a screen. When the spacing is small (small pitch), the image appears sharp and detailed even when viewers are close – but this comes at a higher cost. In contrast, a large pitch is suitable for viewing from a distance, reduces costs but displays fewer details up close.
What is the difference between indoor and outdoor screens?
Indoor screens are designed for close viewing and are built with a small pitch to ensure a sharp display. Outdoor screens, with their durability requirements for harsh environmental conditions (IP65), typically use a larger pitch to enable adequate display from greater distances.
How does distance from the screen affect pitch selection?
The closer viewers are to the screen, the higher the required resolution – meaning, a smaller pitch is preferred. When viewing distance is large, a screen with a large pitch can be used, which reduces production and installation costs but displays fewer details up close.
How do you choose a screen based on budget and use case?
For indoor uses (such as offices or conference rooms), it’s recommended to choose screens with a small pitch for a sharp display, despite the higher costs. For outdoor advertising or distant presentations, a screen with a large pitch is preferable as it reduces costs, even if details are less precise up close.
What is the difference between an LED screen and an LCD screen?
LED screens use LED diodes that emit light independently, providing high brightness, rich colors, and wide viewing angles. In contrast, LCD screens rely on a backlight together with a filter, which can result in less vivid brightness and colors. The choice depends on use – for outdoor screens and signage, LED is often recommended due to its durability and brightness.
What installation options are available for LED screens?
LED screens can be wall-mounted, ceiling-suspended, or placed on an outdoor structure. When selecting the installation, the size, weight of the screen, and location conditions must be considered – for example, a screen placed on a pole for outdoor advertising in a square.
What is the lifespan of an LED screen and how is routine maintenance performed?
Quality LED screens can operate for up to approximately 100,000 hours (over 10 years of use). Routine maintenance includes cleaning, periodic inspection of components, and replacement of faulty parts, which
What new technologies exist today in LED screens?
Among new technologies are HDR, which expands color range and contrast, and technologies such as Mini-LED and MicroLED that enable particularly high pixel density. Additionally, improvements in durability and energy efficiency enhance screen performance over time.
Still Need Help? Talk to Us!
If you have additional questions or need personalized advice, we’re here for you! Contact us for professional consultation and a tailored quote for your project – the path to a perfect digital display starts here.
Summary – How to Choose an LED Screen
To choose the right LED screen, it’s important to consider:
Viewing distance: how close or far viewers are from the screen.
Image quality: based on pitch and screen size.
Usage environment: indoor or outdoor (with IP65 durability for outdoor screens).
Budget: balancing image quality against production and installation costs.
Additionally, pay attention to important parameters such as brightness, refresh rate, installation options, power consumption, and warranty. When choosing between LED and LCD screens, remember that LED screens offer high brightness, durability, and good energy efficiency – making them the preferred choice for signage, advertising, and display in harsh environments.
With the simple explanations of the “pitch” concept, information about the IP65 standard, differences between screen technologies, additional parameters, and personalization tips – you’ll be able to make an informed decision that delivers a high-quality, cost-effective display tailored precisely to your needs.
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