Still walking around with printed business cards and handing them out manually?
It’s time to say goodbye to them and upgrade to a digital business card. A digital business card promotes your business, is easy to use and update, affordable and cost-effective, and even environmentally friendly. So instead of being stuck in the nineties, move forward.
If you’re a business owner, you probably use business cards on a regular basis. It doesn’t matter if you have a small, medium, or large business, a neighborhood barbershop, an online store, or a nationwide chain – a business card is your face. Today, the business world is moving to digital business cards, and you don’t want to be left behind.
You’ve probably already come across more than one person with a digital business card, or at least heard about this invention. You’re probably asking, “What’s wrong with the printed business cards I have in my drawer and wallet? Why should I switch to a digital business card? How will it help my business?” Here are the answers.
Why not continue using printed business cards like before?
Truth be told, there’s nothing wrong with printed business cards. They’re simply outdated and don’t fit today’s advanced technological era. Printed business cards are already less effective at promoting businesses compared to digital business cards.
Printed business cards always get wrinkled, torn, dirty, or simply faded. If you handed someone a printed card, they’ll probably forget it in their pants or jacket pocket, and after a wash, nothing will be left of it.
Printed business cards just take up unnecessary space, weigh down your wallet, or get tossed in a drawer, and in the end, they get thrown in the trash.
In contrast, a digital business card lasts forever. It doesn’t get outdated or get lost. You can’t forget it, you can’t tear it, you can’t scribble on it with a pen. It’s always there, updated and looking great, available for your next customer, and the one after that.
What is a digital business card and how does it differ from a regular business card?
A digital business card is essentially a web page. A designed and branded page at a fixed online address. The digital card displays essential information, promotes the business, and allows potential customers to stay in touch and reach you quickly and effortlessly.
You can compare a digital business card to the Swiss Army knife of business networking. Why a Swiss Army knife? Because it contains more than one function. An old-school printed business card does only one thing – displays your business details and your name.
In contrast, a digital business card can perform many uses and functions simultaneously. A digital business card has no space limitations – you can include tons of information about the business. Also photos and video clips. Add links to your domain and social networks. Integrate a branded NFC component into your business card. Choose unique graphics for the card, and a long list of other innovative features.
A digital business card promotes your business anytime, anywhere
Your potential customers are everywhere. You might meet them in a planned manner, or you might run into them by chance, and you won’t always be prepared with a business card in your pocket. Today, when everyone has a mobile phone connected to the internet, a digital business card is an available and accessible tool anywhere and anytime.
Here’s an example – you’re sitting in a cafe devouring a Caesar salad, when suddenly a business acquaintance you haven’t seen in years appears in front of you. You tell him about your new business, and he’s very interested. You pull out your wallet and discover there isn’t a single business card in it. Frustrating? Absolutely.
That’s exactly the situation digital business cards were invented for! Within seconds, you can transfer it to the person in front of you, or to anyone really, in any way you want – via SMS, WhatsApp, email, Messenger, or even by scanning a QR code from one mobile device to another.
A digital business card can save you thousands of shekels
Every business owner knows that the name of the game is profitability. Reducing expenses and increasing revenue. Today there’s no greater waste than printing business cards. Imagine that two months ago you printed 1,000 business cards. You didn’t even manage to distribute a tenth of them, and then you added another phone number to the business – say, one number for customer service and a new, dedicated number for delivery service. Now you’ll have to call the print shop and order 1,000 new business cards with the updated number. If you’re lucky, the print shop will meet you halfway with a discount, and that’s after you beg. Is your business ready to absorb another expense like that?
Not so with a digital business card – within a short time, you can update the information online without spending a single shekel. Got promoted from customer manager to VP of marketing? Update it. Changed the business name from “Avner Ventures Ltd.” to “Avner and Nissim Ventures Ltd.”? Update it.
The same goes if the business changed its physical address, changed its website URL, changed or added a phone number, or updated its email address. Simply update your digital business card and within seconds the updated information will appear before everyone’s eyes. As simple as that.
Looks wow and packs tons of useful features
Let’s admit it… a printed business card can be pretty boring. But a digital business card can be designed in peak style, and you can match its visual appearance to your brand language.
Of course, the basic content on the card includes the business name, your name, and job description. Contact details such as phone, email, WhatsApp, contact form, and if you’d like, even a button to chat with a smart bot will also appear.
The design goes far beyond the logo. Want to enrich your card with colorful, eye-catching photos? Add a photo of yourself (just make sure it’s your photogenic side), photos of the business location, photos of products you want to promote. You can even integrate video clips – the sky’s the limit.
Another important feature of a digital business card, which you won’t find on any printed business card, is clickable links. Buttons activated by a mouse click or a touch on the screen. The links lead to your website, online store, a Facebook link, Instagram, Twitter, and even TikTok.
Wherever your business is online, a digital business card will lead the customer there.
Along the way, you’re even caring for the environment
Let’s talk for a moment about our planet. Digital business cards are not made of paper, and that means a lot.
When you switch from a printed business card to a digital business card, you’re saving entire forests from being cut down. You’re preventing paper production plants from emitting toxic greenhouse gases. You’re saving the transportation of tons of wood and paper in trucks and planes that devour fuel and pollute the planet.
Digital business cards don’t emit toxic gases, don’t need to be transported by land, air, or sea. They help the environment, and thanks to them, you and your children will live in a greener and healthier world, for many more years.
And it doesn’t end with just you – as you spread your digital business card to more and more people, they too will realize it’s worth abandoning printed business cards and switching to digital cards. This way we all act for the environment.
Use big data to leverage your sales
A unique technological advantage of the digital business card is big data. Meaning, the ability to receive analytical information at any given moment, which allows you to track the performance and effectiveness of your digital card: How many people viewed the business card? Where did they come from? How long did they look at it? Which links did they click?
All the data collected is very useful for the business, and is intended to optimize marketing and increase sales. Suppose you discover that over two months a specific customer viewed your card 30 times. You immediately understand that this customer is very interested in your service or product. Now you can proactively reach out to them, offer your service, send them an email with an exclusive promotion or a particularly attractive sales offer. You get the idea.
Embarrassed to present a business card? An NFC component solves the problem for you
Not everyone is blessed with assertiveness and able, after only a few seconds of acquaintance, to pull out a business card and present it to strangers. Luckily, today’s technology serves the shy among us as well. This is done through a combination of a digital business card and a special component called NFC. An innovative gadget that can be embedded anywhere – a tag on a key ring, a credit card-like plastic card, on a wristband, or even a sticker.
The NFC is burned with a link connected to your digital business card. Style enthusiasts can even brand it with a unique logo.
The next time you arrive at a networking conference with entrepreneurs, investors, developers, etc., or at any business meeting, if you feel embarrassed to pull out a business card – simply present the NFC, bring it close to the mobile device of the person in front of you, and your digital business card will immediately open on the screen. We told you it was simple, didn’t we?
You won’t need technological knowledge to create a digital business card
If a digital business card sounds complicated to you, you’re mistaken. You don’t have to be a technological genius, you don’t need to master Python or JavaScript, and you don’t even need to know Photoshop. With the advanced tools available today, even a 10-year-old girl or an 80-year-old person can easily design themselves a digital business card within a few minutes and without effort. You can choose from a variety of stunning design templates that are adapted to all media and display devices, whether it’s a computer, laptop, tablet, iPhone, or Android.
So now you already understand that it’s time to say goodbye to the old printed business cards, and switch to a digital business card. It’s the smartest, most advanced, and elegant way to present yourself to the world, enjoy maximum flexibility, availability and savings, and along the way, protect the environment.
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